Abstract
Recently, in the context of increased interest for marine tourism, Jeju region of South Korea has attractive waterfront space and also has potential requirements for development. The objective of this paper was to analyze the priority for resource development of waterfront in Jeju region. In order to calculate the importance of factors related to the development of waterfront in Jeju area, this study conducted exploratory factor analysis to extract the factors and established the AHP model based on the factors name focusing on a total of 198 tourists. In this study, in accordance with the procedures of AHP analysis, pairwise comparisons were conducted focusing on a total of 15 experts. Especially, difference test between groups (academics and bureaucratic) was conducted. In the 1st criterion for evaluation, `exploring experience` factor is most important thing and `facilities & infrastructure` factors were in the following order. In the secondary criterion, AHP analysis showed that experience facilities, environmental management, and absence of residents consciousness were the important factors. In the future time, the results of this research can be utilized as basic data in the aspects of tourism development in Jeju waterfront region.
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