AHP를 활용한 비즈니스호텔의 성공적 경영을 위한 기업구매센터 호텔선택속성의 상대적 중요도와 우선순위 분석

Abstract

This research was conducted to investigate the relative importance of hotel selection attributes which are significantly considered by buying center of companies. Buying center is a real organization to select a hotel in a company. Through this research it is expected that invaluable information would be provides with business hotels that want to strengthen their competitiveness. To achieve the aim of this study, related literature was reviewed to figure out core hotel selection factors. After that a series of expert surveys with staffs working on buying center were conducted. A statical package of Expert Choice 2000 was used to analyze the collected data. Results showed that the priority order of buying center’s hotel selection attributes was as follows: room cleanliness factor(12.6%), comport bed(7.8%), bath cleanliness(7.4%), applicable fare(6.9%) and location(5.8%).