Abstract
Due to the deterioration of the environmental situation in the world, many countries are interested in a strategy of “green growth” that combines efforts in the field of economics, ecology, sociology, health care, and technology. One of the environmentally friendly activities is agrotourism. Russian regions have a huge natural and recreational potential for agrotourism, which has a high socio-economic importance for municipalities in terms of the development of small and medium-sized businesses, the creation of additional jobs, the formation of the added value of the tourist product. However, there are negative factors: low level of infrastructure development, lack of a recognizable brand, poor transport accessibility to the objects of agrotourism, seasonality of agricultural products, weak state financial support for the development of entrepreneurship in rural areas, lack of investors’ interest. The paper presents main features of the development of agrotourism in the resort area (for example, the resort city of Sochi) that has the properties of a “green economy” and can contribute to “green growth”.
Highlights
In order to assert confidently that agrotourism is an environmentally friendly direction of "green growth", we will consider its place in the green economy of the resort territory
As a result of studying the works of economists, we found out that the green economy is: 1) the direction in which the economy is considered to be a dependent component of the natural environment and is part of it [1]; 2) synergism of four levels of development: economic growth, social well-being, environmental protection and human health
Studying the features of agrotourism, we found out that most of the authors identify it in meaning with rural tourism
Summary
In order to assert confidently that agrotourism is an environmentally friendly direction of "green growth", we will consider its place in the green economy of the resort territory. As a result of studying the works of economists, we found out that the green economy is: 1) the direction in which the economy is considered to be a dependent component of the natural environment and is part of it [1]; 2) synergism of four levels of development: economic growth, social well-being, environmental protection and human health. It is a collective and multifaceted concept that includes various areas of human activity and behavior (cognitive aspect, education, rehabilitation and treatment, the study of flora and fauna, etc.); each of them has its own scientific concept. In this regard, the article presents a systematic approach to the development of agrotourism
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