Abstract
AbstractThis paper reports findings from a study of the adaptive re-purposing of farm buildings for a wide array of agritourism activities. The research is being conducted in New Zealand where the international visitor sector is thriving. In response, an increasing number of farmers are attempting to boost their farm incomes by adding tourism ventures to their business portfolios. In doing so, many of them are using and preserving rural cultural heritage, particularly old agricultural and other rural buildings, while also diversifying farm activity. This element of agritourism therefore has an important role in the protection and adaptive re-use of farm buildings, farm landscape change, and the creation of new value and values in the countryside. In the cases we have studied, this entrepreneurial activity is largely farmer-driven and undertaken with some, but limited, financial support from central and local government. In considering the policy implications of our work, we call for the provision of advisory services to facilitate and enable New Zealand farmers to create profitable and sustainable high-quality tourism services that simultaneously preserve farm buildings.
Highlights
This paper arises from a research programme exploring entrepreneurial experimentation on multigenerationalIt is important to begin by clarifying what we mean by ‘agritourism’ as the concept is not all that easy to define
We present the main findings of our secondary and primary data analysis. We do this by elaborating the context in which agritourism has developed in New Zealand, and the reasons farmers have developed tourism enterprises, and by making the first steps in the development of a typology of the adaptive repurposing of farm buildings for tourism in New Zealand
There are many reasons why farmers engage in agritourism and in this process invest in the adaptive repurposing of old farm buildings
Summary
It is important to begin by clarifying what we mean by ‘agritourism’ as the concept is not all that easy to define. For the purposes of this study, and following Wiscombe (2017: 40-41), we define agritourism as: “...visiting a working farm ... Our step is to provide a review of the international literature on agritourism, beginning with coverage of the reasons why farmers engage in agritourism development, and studies that explicitly address the process of adapting and preserving old farm buildings. We present the main findings of our secondary and primary data analysis We do this by elaborating the context in which agritourism has developed in New Zealand, and the reasons farmers have developed tourism enterprises, and by making the first steps in the development of a typology of the adaptive repurposing of farm buildings for tourism in New Zealand.
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