Abstract
Efficient markets offer efficient price discovery and level playing field for all the actors. This paper systematically reviews developments in Indian agricultural marketing and emphasizes on addressing the challenges in implementation of e-NAM to achieve the goal of doubling farmer's income; hence the challenge of poverty reduction as envisaged in SDGs. The study captures various challenges in the implementation of e-NAM in terms of 3 I's (Infrastructure, Institution and Information) and advocates for strengthening the back-end of the supply chain with public-private interventions; amendment in state APMC Acts to accommodate for e-tendering operations and wide publicity of benefits of e-NAM among farmers.
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