Agricultural e-commerce application mode in China

Abstract

E-commerce is the most extensive areas for the application of information technology and an important component of informationization construction. Agriculture is a growing part of the e-commerce world. In China, the cultural quality of personnel engaged in agriculture is generally not high, especially, the websites are unbalanced in the different regions. Facing the practical problems, this paper aims to clarify the stratification development strategies in the agricultural e-commerce mode. Less developed areas or small and medium agricultural enterprises should use third party e-commerce mode, the areas where government pays more attention and play the leading role should use C2G2B mode, however, in the developed areas, the large enterprise may establishes its own agricultural e-commerce.