Abstract
Recent initiatives in government policy, in particular that of charging for advice formerly offered free by the Agricultural Development and Advisory Service, is changing the role of the state adviser vis-à-vis the private consultant. The similarities in personal attributes, information-related behaviour and clientele between advisers and consultants is examined, and the effects of government policy on their future roles is discussed. What was once described as a symbiotic relationship is becoming increasingly competitive and possible avenues for further research to examine this are suggested.
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