Abstract
Pucung Village, Girisubo District, Gunungkidul Regency conducts an Agrarian Awareness Movement to realize community welfare. This phenomenon is interesting to study using qualitative research methods accompanied by a rationalistic approach. The number of informants was 15, purposively selected. The data consists of: (1) Primary data obtained from interviews with informants; (2) Secondary data in the form of population data of Pucung Village. Meanwhile, data analysis is carried out using qualitative analysis techniques. The results showed that the Agrarian Awareness Movement at the village level, especially in Pucung Village, was intended to improve community welfare, which was characterised by welfare in economic, psychological, social, and cultural aspects. The movement has (1) main foundations, (2) urgency or important role, (3) importance and authority, (4) main concern, (5) behavioral dynamics, (6) preferences and expectations, (7) objective and subjective awareness, (8) social and cultural norms, and (9) individual and collective meanings.
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