Abstract
Research background: Recent decades may undoubtedly be deemed as a period of exceptional transformation on a global scale. One element of this transformation is the reorganisation of traditional ways of business management (on all ontological levels). As a result, agile approach is increasingly often considered one of the key aspects of building the competitive advantage of a company. In this paper, agile approach is understood as the businesses' capability of responding promptly to market needs.
 Purpose of the article: The aim of this paper is to present the research results on the use of agile approach in chosen organizations. More specifically, the main purpose of this article is to describe how organizations are transformed with use of the agile approach.
 Methods: In accordance with the goal of the article, the organizations selected for empirical research are characterized by revenue increase levels of over 100% (such organizations undergo a dynamic transformation caused by growth), and employment ranging from 10 to 50 employees. The studied companies operate mainly in the IT industry and use technologies to organize the processes of identification and tracking of customer behaviour to a large extent. Several research methods were used in this paper: literature studies, expert interview, participant observation, and Spearman?s rank correlation coefficient.
 Findings & Value added: The article describes the usage level of the agile (and linear) approach in the organizational transformation (through the dynamic growth of revenues), and presents the agile approach model, which can be used as an accelerator of the business? development. In addition, the authors undertook the first (limited and unrepresentative) attempt to evaluate the use of agile approach in the context of such indicators as: communication with customers, profit increase, and minimization of the risk related to introducing a new product on the market.
Highlights
At present, the agile approach is a widely recognized concept in the field of project management
The result of that is a Spearmans’ rank correlation analysis, which presents a comparison between the statistical mean values of actions from the two selected approaches and the ability of organizations to communicate with the customers, increase profits, and minimize the risk related to introducing a new product on the market
In future research related to this topic, a broader quantitative verification could be undertaken of the research concerning the relation between agile approach and the described organizational abilities
Summary
The agile approach is a widely recognized concept in the field of project management. The authors attempt to use its assumptions to define the agile approach for the entire organization on all of its ontological levels They consider the application of an agile approach for the purpose of business transformation as an optimal adjustment of the organization to the needs of its clients (based on identifying and tracking their behaviour). This takes place in sprints (optimally defined time intervals), continuously implementing the cycle: build, measure, learn. The purpose of presenting empirical research in this article is to determine the basis which would allow to create the model of agile approach application in a transforming organization. Third: The last part of the article offers the model which could increase the organizational agility (the swiftness of answering the market needs) of companies in some cases
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