Abstract
Abstract This paper examines aggravated impoliteness in online restaurant reviews, with a dataset consisting of 92 negative reviews from the Chinese-based website Dazhongdianping. It first analyzes the usage and frequency of different types of aggravated impoliteness strategies. The topic categories of the review samples are then investigated, and the connection between these two aspects is further discussed. The variety of aggravated impoliteness strategies includes: preceding intensifiers, indignant exclamations, unpalatable questions, emoji, postpositional intensifiers, unfavorable comparisons, emphatic structure and taboo words, in decreasing order of frequency. These strategies are employed in connection with the ratings of: food, service, general experience, interpersonal judgments, price and environment. This study contributes to the impoliteness research by investigating the aggravated impoliteness in Chinese online data, and also enriches and provides insights into research on the genre of online consumer reviews.
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