Abstract
Recent reviews of the institutional entrepreneurship literature have identified the analytical paradox of embedded agency as the focal point of this literature. However, most attempts at addressing this paradox emphasize the cognitive dimension of action to an extent of ignoring and subordinating the emotional dimension. Drawing on recent advances in the sociology of emotions and the social movement literature we demonstrate how the integration of emotions into the analysis of institutional entrepreneurship can enrich current accounts addressing the analytical paradox of embedded agency. In particular, we highlight the role of individual as well as collective emotions and emotional mechanisms as 1) sources and enablers of shift in “agentic orientation” and 2) mechanisms and strategies for collective action.
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