Abstract
Critical cultural changes in Northern Europe and North America are not being alleviated by the traditional value of instrumentalism. Affluence and urbanism intensify sociability in societies inexperienced in it. The resulting need for mass tender loving care may, however, be met, at least for the masses, by extending technology beyond its traditionally rigid mechanical limits. The constraint has now been potentially overcome by such flexible technology as xerography and computerization. Thereby, affectional communications can be synthesized. Eight production systems are schematized. There are now available both behavioral science principles and engineering capabilities for affectional industrialization, termed "agapurgy" here.
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