African Technocultural Feminist Theory (ATFT)

Abstract

ABSTRACT Multiple layers of subjugation, including imperial, colonial, economic, and political, frequently inform considerations and rhetoric about the African continent and its varying populations. Unequal global relations which result in negative/one-sided as well as under representation of Africa and African people, particularly women, in western media characterize these rhetorical subjugations and create erroneous generalizations about the entire continent. The proliferation of new media technology presents multiple opportunities for African people to share complex stories of their respective nations and cultures. However, there are currently insufficient theories examining the ways African people comprehend and operate technological platforms for sustained sociocultural narrative making. This study presents African Technocultural Feminist Theory (ATFT) as a theoretical framework that considers the intersection between technology and cultural practices in its explication of the ways African technology users approach and engage with new media technology, while prioritizing historically underrepresented and marginalized African identities. ATFT articulates three tenets to explicate technocultural praxes among African technology users: new media technology, African cultural systems, and African feminism. These tenets ensure African traditions are preserved, valued, and respected while gender/power negotiations are focalized in technological discourse.