Abstract
Cross-cultural communication takes place when message is transmitted from a person from one culture to another person from a different culture; however, communication scholars estimate that two-thirds of communications are influenced by the culture of the communication. Based on this, this paper explored socio-cultural relationships as they influence the management of communication patterns Africa. With special focus on African linguistic images, the paper analyzed the relationships between African linguistic images and the communicative powers of language, graphic systems, and the written word. Language is a means which human beings have devised for communicating ideas, feelings, emotions, desires, etc, through complex vocal or written symbols; hence, images play a central role in the complex communications that both link and separate communities and institutions. Keywords: Cross-cultural, Linguistic, Image, Africa, Communication. DOI: 10.7176/JAAS/72-04 Publication date: May 31 st 2021
Highlights
Man has been expressing his thoughts and experiences through artistic forms and images
The only writing system that uses nothing but pictograms is that of the native North American prairie tribes
It is clear that images play a central role in the complex communications that both link and separate communities and institutions
Summary
Man has been expressing his thoughts and experiences through artistic forms and images. Putting meanings into words and behaviours including symbols and vice versa will differ from one person to another because of their cultural orientations. African Linguistic Images for Communication Graphic representation is present in Africa and its existence is viewed along two schools of thought.
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