Abstract
The last decade has seen an increase in the number of ethnic restaurants in the United States. With the American demographic becoming more diverse and changing food trends, the objective of this study was to investigate African American college students’ food habits, the importance of image attributes and preferences in selecting an ethnic restaurant. The findings revealed a hierarchy of preferences and the most important image attributes were cleanliness and quality of food. Four image attributes discriminated three groups of ethnic restaurant patrons, namely, frequent, less frequent, and more frequent patrons. Marketing implications for foodservice operations is discussed.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
