Abstract
COVID-19 has generated an unprecedented level of public fear, likely impeding tourism industry recovery after the pandemic is over. This study explores what trigger the public's pandemic ‘travel fear’ and how people impose self-protection, coping and resilience related to travel. The study integrates theories including protection motivation theory, coping and resilience theories to address the research aim. Using a quota sampling, an online survey of 1208 respondents across mainland China was conducted. Results found that threat severity and susceptibility can cause ‘travel fear’, which leads to protection motivation and protective travel behaviors after the pandemic outbreak. Findings also revealed that ‘travel fear’ can evoke different coping strategies, which increases people's psychological resilience and adoption of cautious travel behaviors. Several strategies are provided on how to mitigate people's ‘travel fear’ and encourage travel in a post-COVID-19 world.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
