Abstract
Emotions are rarely studied in economic models. However, their contribution to the economic decision-making (DM) process is underestimated. The present study is based on the model of multiple regulation of DM (an interaction between cognitive, emotional, and personal processes) and investigates the influence of emotions via affective priming on DM in an economic game — the Trust Game (TG). The participants were 71 Russian students (34 men and 37 women, aged between 17 and 39 years, M age = 20.8; SD = 4.8). The masked priming paradigm is used in the experiment. Priming pictures are presented at different durations (33 or 500 ms) and valences (positive, neutral or negative). Participants played TG with three computer players (distinguished by their strategies: imitator, detective, vindictive) and they were asked to make a choice to either “trust” or “cheat” by clicking one of the buttons. The results reveal that both the computer player and the affective priming influenced DM and gain, but priming stimuli duration impacted neither the DM nor the gain. These findings reaffirm the statement that emotions can influence economic behavior.
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