Affecting Factors and Aspects of Developing Nuclear Public Acceptance Strategies

Abstract

Abstract Nowadays, the issue of climate change is moved from margins to the mainstream. The important role of nuclear power in the global fight against climate change has been significantly highlighted by IAEA at COP26 last year. As a low carbon base-load electricity provider, nuclear power can became progressively an important option of countries for achieving its sustainable development goals. Comparing with traditional energy supply, nuclear power projects are characterized by complex technology, long construction period, large capital demand and high sensitivity. Currently, the international nuclear power demand market is mainly concentrated in the emerging countries, most of which have a poor industrial infrastructure, “not in my backyard” phenomenon is prominent, which is seriously interrupting the government’s energy development decision. Different national conditions and development phases will also have different impacts on public perception. This paper focuses on the analysis of the common characteristics of factors affecting public acceptance in different markets, and puts forward suggestions on public communication strategies, so as to provide references for improving public acceptance.