Abstract

This essay seeks to emphasize the role of aesthetics within the context of progress in digital information technologies. When technologies reach a usability stage, they tend to stagnate and enter a process of self-reflection. Technological evolution finds a stability of operation that makes these technologies an object incorporated into our social and everyday behaviors. We will call this state of the aestheticization of technologies. In this state, formal elements from other technologies are aggregated into a single device. These couplings are crucial for the creation of new technological entities. So, in digital media, the idea of looking good is considered a status symbol. This changes how we do things and behave in a big way. This stability is temporary so that a new phase, another revolution can occur. This solution of technical problems internal to the device tends to optimize its most reasonable solutions, which will be seen here as ‘aestheticization of technologies’.

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