Aestheticisation in contemporary architectural discourse: The dualism of staged and authentic

Abstract

In the global market of aesthetic sensations, good space turns into attractive product design. While aestheticisation attacks the space through digital cognitive stimulation, it is upsetting that day-to-day life is insufficiently treated in architectural design. With the necessity of considering space and life in conjunction, the research question is placed between the aesthetic imaginations of the conceptual and ethical requirements of the everyday. The initial hypothesis is that architectural space is determined by the dualism of different modalities, which affect the spectator's perception and the dweller's day-to-day life. That dualism of staged and authentic space manifests an increasingly conflicting relationship, which makes their common element, the concept of space, questionable. The research aim is to show that the architectural duality turns into an antagonistic relationship between two modalities (staged and authentic), caused by an aestheticised context, which glorifies the dominance of the visual and results in the translation of the architectural concept into a manner.