Abstract
This study explores the visual preferences of young infants for faces that differ with respect to their perceived attractiveness, as evaluated by adult raters. Black‐and‐white slides were presented to infants in 12 paired comparisons. Both 3‐month‐old (n = 26) and 6‐month‐old (n = 35) infants looked longer at the faces rated attractive. Pairs were constructed so that members of each pair were as similar as possible in gross physical appearance, differing only in rated attractiveness. The implications of an aesthetic sensitivity in such young infants are briefly explored.
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