Abstract
On the global scale, the market of aesthetic medicine increased in the years 2015–2016 by 8.2% on average, while in Poland by 12–15%. The reasons for the strong development of the Polish market may be related to a systematic increase in the number of affluent Poles [3], ease of access to aesthetic medicine treatments, a change in the way of thinking about this type of treatment, and increased awareness of the appearance and striving to preserve a young and beautiful look. The share of new patients in the cabinets of this industry is a proof of great interest in aesthetic medicine procedures. In 2017, new patients accounted for between 25% and 50% of all patients. From an economic point of view, current economic conditions with forecasts of further growth of the aesthetic medicine market are the premise for undertaking activity in this industry. To take full advantage of the potential of the facial cosmetic surgery, it is worth taking care of all possible aspects of its functioning — high competences of medical staff, as well as economic aspects of running such activities, including identification of possible risks in order to avoid them.
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