Aesthetic Dimension of the Creative Industries

Abstract

The article deals with the topic of rethinking the Soviet cultural heritage by means of creative industries. It offers a possible approach to working with manifestations of Soviet cultural practices by means of creative industries as a desire to discover a new aesthetics. The theoretical basis is the concept of aesthetic forms by H. Marcuse, as well as the approach of B. Groys, according to which the Sovietness is understood as a great style. The presented data outlines the possibilities of creative industries in the process of rethinking of the Soviet aesthetic forms on the example in the modern Belarusian urban culture.