Advocating for Changing Stereotypical Image of the Status of Women in Pakistani Society

Abstract

The role of media organs especially TV channels is very important in the rise and fall of any society. This study significantly discusses two variables; one is the media portrayal of women and the other is women's image and status in society. This study uses qualitative approach based on the "Delphi method" identifying approaches of media advocacy for disrupting the stereotypical image of women. The current research concludes that Pakistani media is on the path of commercialism and currently reporting on women's unequal balance between media portrayal and her actual status in society and portraying violence, sexism, commodification, patriarchal system, low self-esteem that the faithful, obedient and timid characters. Even the character of the well-educated strong woman is shown as a weak character. They should have programs where women inspire. There are so many such female role models here in this country that usually highlight their achievements in Pakistani media.