Abstract
This paper is focused on the requirements of 63 long-stay Japanese senior travellers in Chiangmai, Thailand, regarding advisory facilities. Similar to other long stay Japanese senior travellers around the globe, these 63 senior travellers can afford to stay, in excess of one month as tourists, living off their pension fund. Their aim is to share in the daily life of locals during their stay. However, as newcomers, they must go through stages of cross-cultural adjustment during their long term stay in the province. It is recommended that Chiangmai set up advisory facilities capable of providing advice and orientation in the Japanese language to these senior travellers. This will upgrade the services offered by Thailand for long stay tourism, which is vital to its success and sustainability.
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