Abstract
India’s leading passenger car exporter which is Hyundai Motors India Limited has a market share of India’s total car exports about 26 % in 2019. The term strategy is intended a lot for all business entities in today's competitive marketplace. When a company has a distinctive and distinct benefit, it must be inventive with its marketing strategy. Hyundai has introduced and embraced numerous strategies for securing the overall demand for brand placement. This study attempts to investigate traditional and digital advertising conducted by Hyundai Motors Company which will enhance the success of the company in terms of creating the brand and facilitating user engagement. Close-ended questionnaire is used to collect the data for this study. The data was collected from individuals with different income ranges in India through a non-probability purposive convenience sampling method. The result of this study showed that generation nowadays know more about the products through broadcast advertising such as TV and digital media rather than print media such as newspaper and magazine. Therefore, Hyundai Motors should invest more marketing strategy in broadcast and digital advertising.
Highlights
IntroductionThe company was founded in 1967 by Jeong Ju-yeong
Hyundai Motors Company Hyundai motor company is Korean company
As from the result found, nowadays generation more recognize something through broadcasting advertising such as TV ads and other digital media, this applies to Hyundai Motors
Summary
The company was founded in 1967 by Jeong Ju-yeong. Their Mission is "Not Available" and the Vision of Hyundai is "Together for a better future" and Tagline is "New Thinking New Possibilities". Hyundai is the biggest car company of Korea and one of the 20 largest companies in the world. Hyundai Motor company sales their product to more than 195 countries in the world. In 2019, Hyundai Motor Company sold more than 4million cars worldwide and became the sixth rank car sales in the Fortune Global 500 Vehicle and ranked tenth in Parts Industry in 2020. Hyundai Motor Company is in a leading position in developing countries and place second position in developed countries
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