Abstract

This article tells the story of how advertising, by leveraging the success of its self‐regulatory system, challenged the assumption that statutory control should remain for broadcast advertisements. Five years later a new, singular system exists with the flexibility to confront a changing media landscape. It has business support, regulator approval and consumer confidence.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.