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Previous articleNext article No AccessAdvertising Race/Raceing Advertising: The Feminine Consumer(-Nation), 1876-1900Marilyn Maness MehaffyMarilyn Maness Mehaffy Search for more articles by this author PDFPDF PLUS Add to favoritesDownload CitationTrack CitationsPermissionsReprints Share onFacebookTwitterLinkedInRedditEmail SectionsMoreDetailsFiguresReferencesCited by Signs Volume 23, Number 1Autumn, 1997 Article DOIhttps://doi.org/10.1086/495238 Views: 61Total views on this site Citations: 22Citations are reported from Crossref Copyright 1997 The University of ChicagoPDF download Crossref reports the following articles citing this article:Chelsea Butkowski, Lee Humphreys, Utkarsh Mall Computing colorism: skin tone in online retail imagery, Visual Communication 81 (Mar 2022): 147035722210774.https://doi.org/10.1177/14703572221077444Lisa L. Munro Come and see Guatemala at Macy’s! Indigenous aesthetics and informal empire on display in the heart of the American home, Journal of Cultural Economy 15, no.22 (Sep 2021): 184–199.https://doi.org/10.1080/17530350.2021.1977677Robert E. McDonald, Debra A. Laverie, Kerry T. Manis The Interplay between Advertising and Society: An Historical Analysis, Journal of Macromarketing 41, no.44 (Oct 2020): 585–609.https://doi.org/10.1177/0276146720964324June N.P. Francis A Macromarketing Call to Action—Because Black Lives Matter!, Journal of Macromarketing 41, no.11 (Dec 2020): 132–145.https://doi.org/10.1177/0276146720981718Yasmin Ibrahim Between soap and science: The pandemic, experts and expendable lives, Social Sciences & Humanities Open 2, no.11 (Jan 2020): 100080.https://doi.org/10.1016/j.ssaho.2020.100080Judy Foster Davis Selling whiteness? – A critical review of the literature on marketing and racism, Journal of Marketing Management 34, no.1-21-2 (Nov 2017): 134–177.https://doi.org/10.1080/0267257X.2017.1395902Patricia Arend Consumption as common sense: Heteronormative hegemony and white wedding desire, Journal of Consumer Culture 16, no.11 (Feb 2014): 144–163.https://doi.org/10.1177/1469540514521076Catriona Macleod, Simon Howell Public foetal images and the regulation of middle-class pregnancy in the online media: a view from South Africa, Culture, Health & Sexuality 17, no.1010 (Jun 2015): 1207–1220.https://doi.org/10.1080/13691058.2015.1046138Adrienne Trier-Bieniek, Patricia Leavy Further Reading, (Jan 2014): 199–202.https://doi.org/10.1007/978-94-6209-575-5_10Patricia Arend Gender and Advertising, (Jan 2014): 53–79.https://doi.org/10.1007/978-94-6209-575-5_3Anne-Marie Kinahan “The colored lady knows better”: Marketing the “New Century Washer” in Canadian Home Journal, 1910-1912, Canadian Journal of Communication 38, no.22 (May 2013): 187–205.https://doi.org/10.22230/cjc.2013v38n2a2547Gretchen Soderlund Approaches to Gender and Sexuality in Media History, (Dec 2012).https://doi.org/10.1002/9781444361506.wbiems007Mark Tadajewski Character analysis and racism in marketing theory and practice, Marketing Theory 12, no.44 (Dec 2012): 485–508.https://doi.org/10.1177/1470593112457742Nicole Schröder Commodifying Difference: Depictions of the ‘Other’ in Nineteenth-Century American Trade Cards, Nineteenth-Century Contexts 34, no.22 (May 2012): 85–115.https://doi.org/10.1080/08905495.2012.671668Cristina Lombardi-Diop Postracial/Postcolonial Italy, (Jan 2012): 175–190.https://doi.org/10.1057/9781137281463_12Stefan Schwarzkopf The subsiding sizzle of advertising history, Journal of Historical Research in Marketing 3, no.44 (Nov 2011): 528–548.https://doi.org/10.1108/17557501111183653Stevie Watson, Corliss G. Thornton, Brian T. Engelland Skin color shades in advertising to ethnic audiences: The case of African Americans, Journal of Marketing Communications 16, no.44 (Sep 2010): 185–201.https://doi.org/10.1080/13527260802707585Matthias Zick Varul CONSUMING THE CAMPESINO, Cultural Studies 22, no.55 (Sep 2008): 654–679.https://doi.org/10.1080/09502380802245910April de Stefano Bibliography: Selected Secondary Sources, (Dec 2007): 433–480.https://doi.org/10.1002/9780470998595.biblioSusan Porter Benson Consumer Cultures, (Dec 2007): 274–294.https://doi.org/10.1002/9780470998595.ch16John Grady Advertising images as social indicators: depictions of blacks in LIFE magazine, 1936–2000, Visual Studies 22, no.33 (Dec 2007): 211–239.https://doi.org/10.1080/14725860701657134Mona Domosh Selling civilization: toward a cultural analysis of America's economic empire in the late nineteenth and early twentieth centuries, Transactions of the Institute of British Geographers 29, no.44 (Dec 2004): 453–467.https://doi.org/10.1111/j.0020-2754.2004.00141.x

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