Abstract
Advertising Nationalism: How Effective Are Advertisements Appealing to Consumer Ethnocentrism? – The Cases of Electric Vehicles and Smartphones in a Developing Southeast Asian Country
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
