Abstract
Abstract: The Smithsonian Institution’s National Museum of American History (NMAH) is featured in Advertising & Society Quarterly ’s first “Advertising in the Archives” article, which is an occasional piece about an advertising archive in the United States or elsewhere in the world. Structured as an interview of senior archivist John A. Fleckner by curator Kathleen Franz, the conversation details how the NMAH’s archives and material collections have developed, how materials are collected, why oral histories are important, why advertisements are ideal materials for museum exhibitions, how to use NMAH materials, the distinction between archivists and curators, and how the NMAH is moving into the largely digital future of collecting, preserving, and sharing advertising history.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
