Advertising Effects on Young Minds: Probing into Environmental Awareness, Purchasing Patterns, and Attitudinal Shifts in Children

Abstract

The research aimed to investigate the impact of advertising on children's attitudes, behaviors, and lifestyles. Data was collected using structured questionnaires from a sample size of 250 participants. Analysis revealed a positive relationship between exposure to television ads and various factors such as environmental awareness, purchasing habits, and attitudes among children. Notably, attitude showed the strongest correlation with a Pearson coefficient of 0.092 and a significance level of 0.000, followed closely by buying behavior with a coefficient of 0.091. In contrast, knowledge about the environment exhibited a negligible correlation coefficient of -0.005 but remained statistically significant. The effectiveness of advertising interventions hinges on several factors including viewing habits, socio-economic status, family influences, and children's perceptions. It's crucial for advertisers to align their campaigns with social responsibilities to contribute positively to national economic growth. Advertising holds the potential to serve as a catalyst for socioeconomic progress, but its impact must be carefully managed and directed towards constructive ends. By understanding the complex interplay between advertising and child development, stakeholders can harness its power to foster positive attitudes, behaviors, and societal outcomes.