ADVERTISING CATALOG AS A SOURCE OF INFORMATION

Abstract

The modern catalog is a tool for persuading and conquering customers. Consequently, the design and quality of contemporary catalogs and brochures are given a great deal of attention – it is a tool that gives the customer a complete idea about the company's operations, the goods and services offered, the customer is convinced that the company is better and more interesting than its competitors.The aim of current article: to study and analyze catalog types and formats, printing trends and printing technologies.Research methods: theoretical: research and analysis of literature related to the industry and Internet resources.