Abstract
This study addresses the theoretical construct realistic job preview and how it can benefit college graduates interested in pursuing a career in advertising. A questionnaire was developed to discern what requirements advertising agencies in New England look for when hiring entry level personnel. The findings showed the top requirements and the top valuable skills needed for an entry level position in the advertising field. This information provides college students with a realistic job preview regarding advertising jobs. The findings showed students interested in a career in advertising should enroll in programs, such as business, communication, creativity, computer aid design, management, advertising, and public relations. They should also take courses related to developing skills, such as problem solving, critical thinking, drawing and painting, and time management. Realistic job previews clarify students' expectations regarding jobs in advertising and help them develop paths to success.
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