Abstract
This study compared the ads on for-profit and non-profit Web sites for children in light of privacy concerns. A content analysis of 751 advertisements displayed on 196 popular children's Web sites was conducted. The results showed that, compared to for-profit Web sites for children, non-profit Web sites hosted fewer ads, and such ads were less likely to contain prompt words and enticements. Findings also indicated, however, that non-profit Web sites still carried ads that would link children to for-profit Web sites that collected personal information. Results are discussed in terms of the need for non-profit Web sites to make more efforts to fully protect children's privacy online.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
