Abstract
This research paper examines the relationship between the pressure perceived by the respondents, their body image investment practices and dieting habits. Extreme dieting may result in eating disorders; hence, this study attempts to investigate the impact of advertisements on their perception and attitude towards dieting. The sample size of this study is 915 women in Chennai the capital of Tamilnadu state in India. The results of this study indicate that around 30% of women are impacted by advertisements. Further, the results also indicate that the respondents overestimate their present body size and wish to have a thinner body which they aim to achieve through dieting. The results of the study support the theory that, advertisements without doubt have an influence on the body dissatisfaction and that dieting is an important practice to boost body imaging.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
