Adventure Tourism-Examining Cases of How It Can Contribute on Rural Development in Greece

Abstract

The purpose of this research is to present adventure tourism as a tourist concept related with sustainable tourism and to explore whether it can contribute to the tourism development of a destination. The paper has examined a number of cases in Greece, which indicate that adventure tourism can be a vehicle of development for the rural areas of Greece. Indeed, Greece is a country which has lot of opportunities, including climbing tourism, hiking, mountain skiing and other modes of alternative adventure tourism. However, there is a belief that there is still a need for much further research on this field. Despite of the fact that Greece has many opportunities on adventure tourism we still do not know the profile of the potential tourists nor the views of the people who are working on adventure tourism. The information retrieved from this paper can be used from marketing managers and public agents associated with the promotion of a place may incorporate in their campaigns such information, while it is general accepted that adventure tourism is become very popular among tourists. For this reason there is a need to extract further knowledge based in a primary research.