Adventure Tourism in Bilaspur: A Framework for Assessment and Strategic Development

Abstract

Abstract:- This research paper investigates the state of adventure tourism in Himachal Pradesh’s Bilaspur district, employing the NIRVANA framework for assessment and strategic development. The assessment and planning process within this framework aims to cultivate a state of perfect peace and happiness akin to "Nirvana'' by fostering sustainable development practices. Through a broad analysis of Bilaspur's adventure tourism potential, encompassing Natural Resources and Geography; Infrastructure, Accessibility, and Investment; Risk, Regulation, and Marketing; Visitor Experience Management; Community Engagement; Sustainability and Conservation; collaboration; and monitoring thereof. Utilizing a combination of destination survey, secondary research, data extraction from published sources, and primary data acquisition from authorities, practitioners, and subject experts of the region this study was analyzed within the specified framework. Findings indicate Bilaspur's rich natural landscapes and existing adventure infrastructure, such as paragliding sites and water sports complexes, position it as a promising adventure tourism destination. However, challenges in investment, risk management, market understanding, and marketing persist. Recommendations include enhancing infrastructure, diversifying investment sources, improving risk management practices, and implementing targeted marketing strategies. The study contributes to the understanding of adventure tourism development, emphasizing the need for a balanced approach that respects natural and cultural heritage while promoting sustainable and innovative practices.