ADVANTAGES OF USING INTERNET TECHNOLOGIES OF ORGANIZATIONS MANAGEMENT IN THE MARKET OF TRADE SERVICES

Abstract

Purpose. The aim of the article is to study the current state and directions of development and use of Internet technologies for management of organizations in the market of trade services. Methodology of research. A complex of general scientific and special methods of scientific knowledge was used to solve the tasks identified during the research. The use of a systemic approach, methods of induction and deduction, analysis and synthesis made it possible to complex and comprehensive consider the theoretical foundations of the use of Internet technologies in the management of organizations, to determine the peculiarities of the formation of the main components of these technologies. The historical and logical method was chosen to study the main parameters of the development of Internet technologies in the modern conditions of digitalization of the economy. When systematizing the results in order to determine the positive effects of using Internet technologies for the positioning of a trading company in the Internet environment, the methods of scientific generalization, analysis, and synthesis were chosen. Findings. In the course of the research, the concept of Internet management technologies for organizations on the market of trade services was defined; theoretical approaches to the development of Internet technologies in the management system of organizations were investigated and summarized; the main factors affecting the Internet economy based on the formation and use of Internet technologies are summarized; the goals of companies and business as a whole in the field of using Internet technologies in the market of trade services are substantiated; the positive effects of the use of Internet technologies for the positioning of a trading company in the Internet environment are determined. Originality. Theoretical and methodological principles of the use of Internet technologies for management of organizations in the market of trade services acquired further development. In particular, this was reflected in the following: improved definition of the concept of Internet technologies for managing organizations in the market of trade services; developed a comprehensive vision of modern methods of using Internet technologies to support the company's existing business network. Practical value. The practical significance of the research results lies in the substantiation of the directions for further development and the use of the advantages of the introduction of Internet technologies for the management of organizations in the market of trade services. The proposals given in the work can be used in the practical activities of trade enterprises of Ukraine. Key words: Internet space, Internet economy, information and computer technologies, Internet technologies, organization management, trade services market, trade enterprise, online management technologies.