Abstract
Entrepreneurs aim at introducing innovations into the market, e.g., in the form of new products or services. However, innovations always mean changes, and people tend react reluctantly to changes. Moreover, introducing the innovations into the market is often linked with a higher investment risk. Thus, before ideas can become tangible reality, they first of all need to be "sold", for example, to supervisors, potential investors, and, finally, customers. For these reasons, it is particularly critical for entrepreneurs to have a charismatic way of speaking with which they can persuade others of their ideas. Against this background, we motivate and outline in this concept paper a new interdisciplinary line of research that focuses on the speaker's tone of voice. The new line of research builds upon traditional rhetorical descriptions of a speaker's charismatic tone of voice and is meant to extend and eventually replace this descriptive terminology by an objective acoustically based and perceptually informed tone-of-voice analysis, evaluation, and learning. We outline initial promising findings we have made within this new line of research, also in comparison to the established Charismatic Leadership Tactics (CLTs) whose focus is on the verbal aspects of charismatic speech.
Highlights
At the beginning of the 21st century, a game called Sudoku set out to conquer the world
We have highlighted the fact that charismatic speech is still surrounded by myths and magic in the consciousness of many people
This is true despite the fact that charismatic speech, in all its verbal and non-verbal components, represents recognizable, definable, and learnable factual and procedural knowledge that is barely different from learning how to play Sudoku, except perhaps for the level of difficulty
Summary
At the beginning of the 21st century, a game called Sudoku set out to conquer the world. Imagine an alien that has just arrived on Planet Earth, see Figure 1 It has never seen any numbers before, and it is familiar neither with the linear architecture of mathematics nor with the spatial arrangement of written symbols in general. In this case, a solved Sudoku puzzle would just be a visual stimulus pattern. As long as our poor alien knows nothing about the human language of mathematics, all the alien can do in order to create a consistent (i.e. Niebuhr, Tegtmeier and Brem successfully solved) Sudoku pattern is to describe and memorize the patterns that it has seen before. The human being provides our alien with an inventory of consistent Sudoku patterns that it can use for learning and imitation
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