Abstract

The Journal of Business and Industrial Marketing (JBIM) has had a significant and important impact on the field of business-to-business (industrial) marketing over the past 10 years. During that time, JBIM's broad variety of subject matter and diversity of contributors have provided readers with important information and insight into numerous issues in the “real world” of business-to-business marketing. In this article, the authors review JBIM's 10-year tenure, as well as 27 of the more interesting and unique articles previously published in JBIM.

Full Text
Paper version not known

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.