Abstract
The purpose of this research was to investigate the effect of male apparel styles (daring, conservative, formal; casual) on American adult perceptions of personal traits of men. The relationship between personal traits on each of the garment styles and the clothing interest of viewers was determined Results indicated that a male stranger dressed in the daring style was considered unattractive, not intelligent, but very popular; a male stranger formally dressed was considered attractive, intelligent, and popular; a male stranger casually dressed was viewed as unattractive, not intelligent, and not popular; and a male stranger conservatively dressed was seen as attractive and intelligent but not popular. Respondents with high clothing interest rated the conservatively dressed male stranger as more sociable than the stranger dressed in the daring and casual styles and preferred the formally dressed stranger.
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