Abstract
Public libraries have implemented Readers’ Advisory (RA) services and outreach efforts online in a variety of formats, ranging from one-way communications such as book club announcements and reading lists to interactions with individual patrons about their reading preferences. While the literature contains numerous case studies describing online RA activities and extensive recommendations for practice, what is lacking is a broad, generalizable picture of what percentage of libraries are offering online RA, what types of public libraries are most likely to do so, and what types of online RA efforts have been implemented. Using a random sample of 369 public libraries, this study examined library websites for evidence of RA and analyzed library characteristics that were associated with a higher likelihood of offering these services.
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