Abstract
The rapid increase of the number of mobile device users and the fast advance in mobile technologies and wireless networks created new opportunities in mobile advertising and marketing. Although barcodes have been used to support conventional electronic commerce and mobile commerce, there is a lack of research work on building 2D barcode based advertising systems and solutions to support full-cycle advertising services for mobile users, advertisers, and publishers. This paper reports a recent development of one advertising system (known as AdTouch) based on QR barcodes. Unlike the existing research in mobile advertising, this paper offers a set of comprehensive services for advertisers and publishers to market their printable 2D-barcode ads in different media, including barcode-based ad posting, distributing, detecting, and capturing using Android mobile devices. In addition, this paper presents the underlying business workflows, system architecture design, and technical solutions. Moreover, some application examples and case study results are presented.
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