Abstract
Communicology theory in Latin America has produced a curious concept, by which W.Benjamin is supposed to have been a strong defender of “mass culture”. Because of that, he is perceived as a “populist” author, and then, closely opposed to Adorno, who is known as a cultural elitist one. By such interpretation –which becomes from Martin-Barbero worksdessapears every relation between the two writers, until the point that Benjamin is not recognized as a member of Frankfurt Group. This article looks for showing relations from Benjamin with sublime, and so neglecting nowadays “mass culture”; and relations with Marxism, for underlying his hard opposition to capitalist system, very different from new Latin American theoretical populism. At the same time, this work assumes a position different from B.Sarlo s one, which makes a closed defense of “lettered culture” against “mass culture”.
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