Adoption of Social Media Marketing Strategies in Automotive Industry

Abstract

With the development of the Internet, more and more industries are using digital marketing to advertise, and the automotive industry is no exception. Digital marketing is effective because it finds the most suitable marketing method according to the user profile for accurate positioning, which greatly improves the sales of auto brands and enhances the brand image in users' minds. there are three frequently used marketing strategies in the automotive industry: content marketing, influencer marketing and event marketing. Each one of them can bring a certain amount of increment for the brand. By looking into the strategies, through customer expectations will be acquired, and the market potential will be discovered. However, the analysis of auto industry digital marketing is still to be explored, and the effect of marketing strategies needs to be improved. Based on the online marketing of today's car companies, this paper has made constrictive suggestions including constructive suggestions are made in this paper.