Abstract

Adoption of Protected geographical Indication (PGI) for Kenyan Tea

Highlights

  • Tea (Camellia sinesis) is a beverage made from the sinesis sp. plant

  • This report reviews one of the strategies that can be used to valorize Kenyan tea, and more importantly discuss the need for the adoption of a protected Geographical Indications quality marks in Kenya to help the small producers and protect indigenous products that link to specific places, Community and are in the verge of disappearing because of new and commercialized products that resembles the authentic products

  • From different case studies cited, it is possible to register Kenyan highland tea as a GI using the European quality label, as far as a bilateral agreement between the Kenya Government and European union. It is beneficial for both the states to protect their products especially agricultural products which are prone to usurpation

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Summary

Kenyan Tea Sector

Tea (Camellia sinesis) is a beverage made from the sinesis sp. plant (as opposed to herbal "teas" which are infusions made from plants that have nothing to do with Camellia sinesis). In Kenya, Tea is the main cash crops grown today. Green tea, yellow tea, and white tea is produced on order by major tea producers.(CPDA, 2008). These farmers live in rural areas where economic opportunities are rare Small-scale producers of tea have not earned the real value of their produce despite the continuous reforms established by the governments. Different strategies in the world have been used to market different agricultural products, some based on the production process some based on the authenticity of the products, Europe have developed and implement a qualitybased system and use it as a tool that help most of the small-scale producers in different regions and is currently being adopted worldwide. This report purely uses secondary data and different articles related to the topic of discussion

Marketing of Kericho Tea
Legal Framework
Certifications Existing
Link to Geographical area and Human Knohow
ECONOMICS OF REGISTRATION OF KENYAN TEA AS A PGI
Findings
CONCLUSION
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