Abstract
The use of mobile health (m-health) applications (apps) to provide healthcare services is on the rise in developing countries. However, their adoption in India is in its infancy. There is a rise in non-communicable diseases in India due to urbanisation, sedentary lifestyles and changing diets. Mobile fitness and dietary (MF&D) apps provide various features that can help promote healthy living. The purpose of this paper is to develop and empirically test a conceptual model by extending technology acceptance model (TAM) to establish how factors such as trust, social influence and perceived behavioural control influence the adoption of MF&D apps. A conceptual model with the hypothesised causal paths among the constructs have been empirically validated with the help of structural equation modelling (SEM) using AMOS with a sample of 234 MF&D app users. Results reveal perceived usefulness and trust are the most important factors that lead to adoption of MF&D apps.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Business Information Systems
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
