Abstract
After the introduction of mobile commerce and service, people have acceptance, adopted and used the services for various purposes. However, little attention has been given its continual usage in small enterprises sector in Ghana. Also, studies on the benefits to businesses and barriers of use of mobile commerce and service have been carried out, but extensions of the studies to include examination of the effect of social and demographic factors of small business owners on mobile services use is lacking in the small enterprises sector in Ghana. The study investigates the factors which determine the adoption of mobile commerce and services among small enterprises in the Adentan Municipality of Ghana. The objective of the study is to determine the effects of demographic factors, experience and attitude on the adoption of mobile commerce and service. Data was collected using questionnaires administered to 400 owners of small enterprises in Adentan Municipality. Using structural equation model analysis, the results show that males have less attitude to use mobile commerce and service than females. Also, as people age, attitude to use mobile commerce and service improves. Education and experience have positive effect on attitude to use mobile commerce and service. On the contrary, there is a negative effect of income on attitude. There is a significant positive effect of attitude on mobile commerce and service’s actual usage. The study recommends that, internet service practitioners should develop effective strategies and tactics to improve the attitude to use mobile commerce and service among small businesses owners in Ghana.
Highlights
Background of the StudyAround the world, mobile commerce and service are being adopted as the latest trend to undertake business transactions
Mobile commerce and service are being adopted as the latest trend to undertake business transactions
Mobile commerce and service is widening the approach through which business undertake transaction, from a simple traditional approach to a larger and multifaceted system of intra and inter-firm cooperation
Summary
Background of the StudyAround the world, mobile commerce and service are being adopted as the latest trend to undertake business transactions. Mobile commerce and service comprise the delivery of products and services from one entity to the other. This transmission is done via wireless technologies. A number of reasons have been provided These include rapid proliferation and improvement of mobile devices as well as the advantages brought by anytime-anywhere connectivity and use. This notwithstanding, certain factors have hindered consumers’ usage of mobile commerce and service. These factors include cost of access and low access securities. One key factor is that, managerial support and enabling regulatory environment have important roles to play in stimulating SMEs use of mobile commerce and service
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