Abstract

The integrated rice and cattle system (SITT) is an innovative technology package to increase agricultural production and encourage zero waste fulfillment. The technology components introduced include new HYV, fertilization, young seedlings, organic fertilizers, Jajar Legowo, IPM, bio urine, and compost. Although it has been implemented at the farmer level, there are insufficient details of its adoption performance; therefore, it is necessary to measure the adoption to evaluate the technology dissemination. This research objective was to analyze the farmers’ adoption level, adoption period, and technology application frequency. The research was conducted in Serdang Bedagai, North Sumatra, in 2018. The respondents were 40 farmers (cooperator and noncooperator), and the respondents’ selection was made purposively. The data obtained were analyzed using qualitative and quantitative descriptive approaches. The results showed that the adoption of technology by cooperator farmers was higher than noncooperator farmers, both from the perspective of each technology component and the level of adoption. The average duration of technology adoption by farmers was 44,0% require more than one planting season, 28,4% require one planting season, and 27,6% require less than one planting season. The frequency of technology application showed that farmers who apply SITT technology more than two planting seasons were 66,0%, exactly two planting seasons were 24,5%, and one planting season was 9,5%. Thus, to increase farmers’ adoption of technology, the technology should be suited to farmers’ preferences and needs, increase profits and ensure that the technology is available in the field. Moreover, providing continuous assistance during the introduction of technology.

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