Abstract
Over the past 10 years, 14 new herbage cultivars have become available to New Zealand farmers. Each cultivar has the potential to increase total and/or seasonal dry matter (DM) production. Many have other desirable features such as insect resistance, improved palatibility, better persistence and adaptability. Yet despite these obvious advantages, many plant breeders, advisers and commerical agents are repeatedly asking, why aren't the majority of pastoral farmers quickly adopting these new improved grass and legume cultivars?
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